by Mark Mason | Apr 16, 2008 | Miscellaneous
Sometimes I step back from the daily grind of building an online business and marvel at the technology that makes all of this possible. We talk casually about websites, email lists, and digital products as if they are the most natural things in the world. But...
by Mark Mason | Mar 27, 2008 | Miscellaneous
Internet marketing gurus love to talk about the lifestyle that web-based businesses make possible. Work from anywhere. Make millions from a hammock on the beach. Set your own schedule. It sounds amazing, and I understand the appeal. But in my experience, the reality...
by Mark Mason | Mar 24, 2008 | Miscellaneous
Back in the early blogging days, one of the smartest engagement tactics I ever saw was deceptively simple — an Easter egg hunt hidden inside a blog. A fellow blogger had scattered hidden Easter eggs throughout her archived posts and challenged readers to find...
by Mark Mason | Mar 14, 2008 | Miscellaneous
There is a special kind of thrill that comes with launching a new project and seeing someone actually engage with it. I had just launched a small side project — an experimental web application built with some basic PHP code and a city database. It was a simple...
by Mark Mason | Feb 22, 2008 | Miscellaneous
When I first wrote about SEO back in 2008, it was simple. Put your keyword in the right places, build some backlinks, and wait for Google to send you traffic. That was basically it. A lot has changed since then, but here is the good news: the fundamentals of SEO are...
by Mark Mason | Feb 12, 2008 | Miscellaneous
In February 2008, a site called The Success Space was running a contest to give away a copy of Revolution Pro, a premium magazine-style WordPress theme. To enter, you had to write about the contest on your own blog. I wrote a quick post, linked to their contest, and...
