internet marketing podcast

Ten Small Business Commandments from Hamilton [LNIM104]

by Mark Mason | Sep 8, 2016 | Podcast

Mark Mason is a massive Hamilton fan, and in this episode he mines the musical for business wisdom. What he found are ten commandments for small business owners — principles hiding in the lyrics and storylines of Lin-Manuel Miranda’s masterpiece that apply...

How to Pick Your First Niche for an Online Business [LNIM103]

by Mark Mason | Sep 1, 2016 | Podcast

In a previous episode, Mark walked through how to brainstorm a list of niche ideas. Now he tackles the harder question: how do you pick your first niche from that list? The answer is simpler than most people expect, and the biggest mistake is overthinking it. What...

How to Do a Site Content Audit for Your Blog [LNIM102]

by Mark Mason | Jun 6, 2016 | Podcast

Once you have been blogging for a while, content accumulates — and some of it goes stale or breaks. A site content audit can benefit your readers and improve how Google sees your site. In this episode, Mark responds to listener Chris’s question about site...

Affiliate Marketing with Andrew Hansen: What Works in 2016 [LNIM101]

by Mark Mason | Mar 9, 2016 | Podcast

Andrew Hansen returns to the show to discuss what is working in affiliate marketing. Andrew has been one of Mark’s primary influences in internet marketing, and this conversation covers the evolution from small niche sites to authority sites, realistic income...

The Value of Mastermind Groups: Inside the Green Room [LNIM100]

by Mark Mason | Mar 9, 2016 | Podcast

This is the 100th episode of the Late Night Internet Marketing podcast. To celebrate, Mark invited his Green Room Mastermind group on the show: Leslie Samuel, Cliff Ravenscraft, Ray Edwards, Michael Stelzner, and Pat Flynn. They discuss the importance of mastermind...

Responding To A Google Thin Content Manual Site Action [LNIM099]

by Mark Mason | Jan 28, 2016 | Podcast

Hook Getting slapped with a Google manual action is one of the most gut-wrenching experiences in online business. Your rankings tank, your revenue disappears, and you’re left wondering what went wrong. In this classic episode of the Late Night Internet Marketing...