Best Year Ever Course Marketing Strategy [LNIMV018]

Best Year Ever Course Marketing Strategy [LNIMV018]

by | Dec 9, 2015 | Video, VLOG

One of the best ways to improve your own marketing is to study how the professionals do it. In this video, Mark Mason breaks down the course marketing strategy behind Michael Hyatt’s Best Year Ever product launch, explaining the Product Launch Formula principles...
Setting Goals With A Purpose [LNIMV017]

Setting Goals With A Purpose [LNIMV017]

by | Dec 1, 2015 | Video, VLOG

Most people who care about goals are working on setting them this time of year. But are those goals pointed in the right direction? Mark Mason argues that setting goals with a purpose means building toward the life you actually want, not just chasing numbers. Video:...
Using Thankfulness To Stay Motivated [LNIMV016]

Using Thankfulness To Stay Motivated [LNIMV016]

by | Nov 23, 2015 | Video, VLOG

It is almost Thanksgiving, and Mark Mason is driving around at lunch thinking about what he is thankful for from a business perspective. The answer turns out to be a powerful motivation tool: when you take account of the things about your business that genuinely...
The Importance of Market to Message Match

The Importance of Market to Message Match

by | Jul 2, 2014 | Video, VLOG

Marketing lessons are everywhere when you pay attention. In this video post, Mark tells the story of a Snapple vending machine that perfectly illustrates a fundamental marketing mistake: market to message match failure. The machine has a giant Snapple logo but sells...